6 thoughts on “Lifetime Value Part 4: The role of retention in LTV and how to impact it”

  1. Thank you for all detailed explanation about LTV. I want to ask if I know retention rates D1, D3, D7, D30,D90 and ARPDAU $0.4 how can I calculate revenue from a customer in 1 year?
    Thank you.


    1. Unfortunately, there is no one size fits all answer. With that data, if you have an internal data scientist or can find a good analyst, they should be able to do a good approximation for the 6 month LTV. I am not a good a data scientist, so not the person to ask, though.


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