April 22, 2013 – The Business of Social Games and Casino

Great article about the importance of thinking about your customer when growing your product.

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Understanding the Predictable delves into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition.

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Lloyd Melnick

This is Lloyd Melnick’s personal blog. All views and opinions expressed on this website are mine alone and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity.

I am a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group/PokerStars, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space. Currently, I am the GM of VGW’s Chumba Casino and on the Board of Directors of Murka Games and Luckbox.

MIT Sloan Management Review Blog

How Far-Reaching Could the Four-Day Workweek Become?

Once seen as an impossible fantasy, the four-day workweek has slowly begun to gain traction in recent years. Though it might still seem like a distant dream for many workers, some forward-thinking companies have already adopted shorter working weeks to keep their employees happier and more productive. The world’s most extensive four-day workweek trial to […] […]

The Simple Power of the Slow Reveal

Organizational data is human data. It measures customers who discern and buy, employees who create and implement, team members who collaborate and troubleshoot, managers who engage and motivate, and rivals who innovate and compete. When business data is generated by tracking the activity of human beings, the numbers deserve to be communicated in a way […]

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