Change is the cornerstone of building a successful a business, but while many people look at the strategic reasons to pivot equally important for triumph is managing the politics and emotions involved. Left unattended, skepticism, fear, and panic can wreak havoc on any pivot. These emotions create resistance, distraction and burnout when you are trying to make a strategic or tactical change. A recent article in the MIT Sloan Management Review by Ellen Auster and Trish Ruebottom highlights a five-step process to address these issues.
The Business of Social Games and Casino 