Presentation on data quality and LTV

Presentation I recently gave at Groundwork Labs on LTV and data quality:

Author: Lloyd Melnick

I am Director of StarsPlay at The Stars Group (PokerStars), where I lead the team responsible for free-to-play gaming. We currently have more than 20 free-to-play applications with over 500,000 daily unique players. Our game, Jackpot Poker, won the 2017 EGR award for best mobile poker product. Previously, I was Sr Dir at Zynga's social casino (including Hit It Rich! slots, Zynga Poker and our mobile games), where I led VIP CRM efforts and arranged licensing deals. I have been a central part of the senior management team (CCO, GM and CGO) at three exits (Merscom/Playdom, Playdom/Disney and Spooky Cool/Zynga) worth over $700 million the past 4 years.

2 thoughts on “Presentation on data quality and LTV”

    1. Take a look at your product. If it is obviously not good (or in the case of a game, not fun), even if the metrics are good it is not going to be successful and the metrics will shift. If the metrics are bad but it looks and feels like a good product, then it probably just needs some minor changes.

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