Presentation I recently gave at Groundwork Labs on LTV and data quality:
Author: Lloyd Melnick
Drove the growth of the Social Plus (Sweepstakes) gaming sector from a few hundred million in revenue to over $6 billion in revenue as GM of Chumba Casino. As Chief Strategy and Growth Officer, I now lead new product development and strategy for VGW. I am a serial builder of businesses, having been on the executive leadership team for three companies through successful exits, including sales to Disney and Zynga.
View all posts by Lloyd Melnick
The Business of Social Games and Casino 
On slide 38, what did you mean by The Smell Test?
LikeLike
Take a look at your product. If it is obviously not good (or in the case of a game, not fun), even if the metrics are good it is not going to be successful and the metrics will shift. If the metrics are bad but it looks and feels like a good product, then it probably just needs some minor changes.
LikeLike