While optimizing your product is a full time job and all design should focus on monetization, virality and retention, a Kissmetric blog post by Mike Bal pointed out ten tactics that can boost lifetime value. Although these are not a replacement for strong design and optimization, they will further boost your metrics.
The techniques should not only boost lifetime value, but also great more brand loyalty (thus LTV of your brand) and you will notice the common theme is they are customer centric. Continue reading “Lifetime Value Part 18: Ten small things that will increase LTV”
The Business of Social Games and Casino 