Over the summer, I read Forbes Editor Rich Karlgaard’s The Soft Edge: Where Great Companies Find Lasting Success and it had some very interesting insights. I have written many blog posts on optimization, how to get the most out of your customers, etc., but Karlgaard points out that all good companies are optimizing. To be great, you have to find transformative gains.
As Karlgaard points out, the “innovation response” in companies is very much like a healthy immune response in living organisms. People who enjoy long-term health don’t have episodic bursts of health. They are healthy nearly all the time. In great companies, innovation is a natural response to threats. According to Karlgaard, a healthy innovative response comes from a deeper place within your company, what he calls the “Soft edge.” Continue reading “The Soft Edge for building a great business”