The phrase “mobile first” helped many developers succeed as apps overtook Facebook and web products in user acceptance. The concept, however, no longer has significant meaning as virtually every company is focused on the mobile consumer. What was a key part of every successful tech and game company’s strategy for the last four or five years, focus on mobile before web, is no longer a key to success. A recent blog post on Inside Telecom, “Why ‘Mobile First’ May Already Be Outdated,” shows that successful mobile app developers are now creating web apps for larger screens.
It is about the screen
The post makes a great point that mobile is not about the actual device (after all, why is an iPad mobile and laptop not, since you can take both with you and cannot make calls on either) but about the way people access and consume information.
Last year, everyone was optimizing for phones and tablets, now the target is the iPhone 6 Plus and other phablets. Will next year be the year of tiny screens on your wrist. The article points out that “the optimal screen size is still a moving target.”
When considering product development, the only screen size you are certain of is the big one. Most people sit in front of a large monitor for a major part of their workday and then have a large television at home and that probably will never change. Continue reading “”Mobile First” is so 2012”