One thought on “Why Blue Ocean is actually the safe route

  1. Unfortunately, the great majority of game developers and small-to-medium sized publishers rely upon outside investment to finance new projects. Those investors respond MUCH better to pitches involving past success stories, compared what they inevitably consider pie-in-the-sky dreams.

    Therefore, the organizations with the resources to pursue such strategies are limited to those with significant cash reserves from past successes. Only firms with insanely mature and experienced management have the bravery and vision to undertake Blue Ocean thinking. Most successes, especially in the tech space, not to mention game space, double-down on what they believe they know and understand. Zynga is a great example. I would argue the immaturity and inexperience of the top few management levels almost inevitably doomed the company, not to mention an over-abundance of hubris.

    In the game industry, it is nearly impossible distinguish between a “reasonable” Blue Ocean strategy and a “my dream game” personal crusade. This is further obscured by the personal charisma of “famous game designers” who spend more time burnishing their public image than actually building games.

    VR devices are interesting example. Every system I’ve tried relies on the assumption that people don’t have significant near-sighted or far-sighted vision, not to mention astigmatism. Yet 75% of American adults use some sort of vision correction, and 64% of American adults actually wear glasses. For this audience, any 3D vision gadgetry, be it 3D movies, 3D TV, or VR headsets, can cause varying levels of discomfort. Is this a big enough obstacle to turn a “blue ocean” into a doomed crusade?

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