4 thoughts on “Behavioral Economics Tips for Gaming Companies”

  1. Great thoughts and insights. Definitely agree with reducing the friction. In our latest MVP we tried to delay the login as long as possible to build up the reciprocity. Also really like the idea of Anchoring and Decoy, do you have any stats after implementing anchoring in an in-app purchase screen?


    1. Unfortunately nothing I can share but you also see a lot of variance across games (and even within games based on segmentation). I’d recommend you test different options and with different segments as there is not a one size fits all application of these principles.


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