For those who know me or regularly read my blog, you know I feel that marketing social games should not be limited to performance advertising (e.g., ads on social networks). I actually plan on discussing the marketing topic in further detail in the weeks to come. Today, however, I wanted to talk about how analytics are still the foundation of a successful international social media marketing strategy. In fact, there is a better opportunity to gain competitive advantage through analytics with traditional marketing than performance marketing. Continue reading “Analytics beyond the norm”
One thing that constantly perplexes me is how little social game companies leverage social media. Even though the games are obviously delivered on social networks and the internal game features leverage what makes social networks so powerful, outside of the product their social media marketing and product development strategy is usually light years behind old-school companies like Ford and GM. Yes, the game companies run social media ads. But if you look at their fan pages, Twitter streams and other social media elements, their efforts are normally very superficial. Continue reading “Social Media Marketing Strategy”
Although I started this blog a few months ago, today is my first post. The delay was largely due to trying to figure out where I wanted to take the blog. The last thing the world needs is another person predicting the future of social gaming. Although the explosive growth in the North Carolina game community (in part due to Disney’s presence here) is very interesting to me, it only impacts a small demographic. So I decided to focus this blog on the international side of the social gaming business. I will touch other topics when I have something interesting to say (or at least something I consider interesting) but overall will provide insights into the global social gaming ecosystem.