Tag: Andrew Chen

Andrew Chen, one of the thought leaders in growth hacking, recently wrote a blog post that framed the three key feedback loops to make social products habit forming. Given the central role retention plays in lifetime value, and how lifetime value determines whether a product fails or thrives, these loops can be your key to success. If they are all working, the users in your ecosystem create valuable content for the network, creating habitual usage. When the feedback loops are not properly structured, your entire product can break down.

Chen comments that the industry mantra, “the 1/9/90 principle,” only talks about the distribution of users, not their motivations. This principle states that for a community or social network, 90 percent of users are lurkers, 9 percent contribute and only 1 percent contribute most of the content (more than 50 percent). While this rule shows the different types of users, Chen suggests you think of why these feedback loops are able to create positive emotions and develop habits. If you look at each feedback loop individually, you can then understand how to innovate by adding a twist in content creation, consumption or how people are networked. Continue reading “Three key feedback loops for success with social media games and products”