betable – The Business of Social Games and Casino

Much has been written about the opportunity for Zynga to accelerate its revenue by moving into real money gambling, but there is another contender coming from the social/casual game space who probably has a better chance of success. Last week, Big Fish announced it was teaming with Betable to bring a real-money, social mobile casino game (Card Ace: Casino) to the UK (and other markets where it is not prohibited). The announcement received less attention than the news that Zynga has spent about $75,000 on lobbying to legalize online gambling (keep in mind that you can’t even buy one Congressman for $75,000; that amount is virtually nothing in the world inside the Beltway).

Continue reading “The sleeper in the social online real-money gambling race”

Get my book on LTV

The definitive book on customer lifetime value, Understanding the Predictable, is now available in both print and Kindle formats on Amazon.

Understanding the Predictable delves into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition.

For more information, click here

Lloyd Melnick

This is Lloyd Melnick’s personal blog. All views and opinions expressed on this website are mine alone and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity.

I am a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group/PokerStars, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space. Currently, I am the GM of VGW’s Chumba Casino and on the Board of Directors of Murka Games and Luckbox.

MIT Sloan Management Review Blog

How Northwestern Mutual Embraces AI

At a time when many financial services companies are looking a bit shaky, there’s a lot to be said for stability. Northwestern Mutual, a 166-year-old financial services company based in Milwaukee, Wisconsin, has a purpose-driven mission: to free Americans from financial anxiety. One of us (Tom) was sufficiently attracted to The Quiet Company (as it […]

A One-Stop Data Shop: The Lego Group’s Anders Butzbach Christensen

Anders Butzbach Christensen began his career in product management before landing his dream job working for the Lego Group in Denmark. Today, as head of data engineering, he’s leading Lego’s digital transformation with a specific focus on designing and building data products, including self-service applications that technology and business teams can all use […]

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