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The Business of Social Games and Casino

How to succeed in the mobile game space by Lloyd Melnick

Tag: podcast

Podcast on outlook for social casino sector

Podcast on outlook for social casino sector

I was fortunate recently to be invited to the Deconstructor of Fun podcast to talk with Joseph Kim and Brett Nowak (Founder/CEO of Liquid & Grit) about the future of the social casino space. For anyone interested in our conversation, listen to the Podcast or view the discussion on YouTube.

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Author Lloyd MelnickPosted on May 1, 2020May 1, 2020Categories General Social Games Business, Social CasinoTags podcast, social casinoLeave a comment on Podcast on outlook for social casino sector

Podcast on Working from Home during the Coronavirus situation

Podcast on Working from Home during the Coronavirus situation

If you are interested in issues related to working from home and missed my appearance Wednesday on IndieGameBusiness yesterday, the podcast is available here.

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Author Lloyd MelnickPosted on April 2, 2020April 2, 2020Categories General Social Games Business, General Tech BusinessTags podcast, Work from homeLeave a comment on Podcast on Working from Home during the Coronavirus situation

Guest appearance on Deconstructor of Fun

Guest appearance on Deconstructor of Fun

Had the pleasure of being on Deconstructor of Fun podcast earlier this week to discuss the subscription business model as well as some other timely topics for the game industry. If you want to learn more about the subscription model (or developments at some game companies, listen to the podcast here.

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Author Lloyd MelnickPosted on September 25, 2019September 24, 2019Categories General Social Games BusinessTags deconstructor of fun, podcast, Subscription1 Comment on Guest appearance on Deconstructor of Fun

The power of the podcast

podcastOne channel largely neglected in social media marketing conversations is the growing importance of podcasts. While not as sexy as SnapChat or Secret, this relatively old channel is becoming a critical component of effective social media marketing. Podcasts were originally built for the iPod (hence the name) but are now listened to not only via iTunes but also multiple IOS and Android apps and even via the good old Internet.

Why podcasts now?

Looking at the numbers, the growth of consumer interests in podcasts is clear. A Washington Post story reported that podcast subscriptions on iTunes reached 1 billion. An Edison Research report shows that over 39 million people listen to a podcast last monthly and that 20 percent of podcast users consumer six or more podcasts weekly.

The accessibility of podcasts has led to their growth. As the Washington Post writes, “despite some early enthusiasm, podcasts faded in popularity in the early 2000s, partly because of the many steps required to download them and play them in a vehicle. The introduction of the iPhone in 2007 changed that, making podcasts as convenient to access as a Netflix show. It’s easier to play them in cars, too, as automakers build wireless media functions into more and more models. And faster WiFi and mobile data speeds have made podcasts a snap to stream.”

Podcasting increase retention

There are multiple benefits for integrating podcasting into your social media marketing mix. First, they increase engagement. Rather than a few seconds to share a message with your customer or player, you have minutes or more to share your narrative. Rather than a superficial message, you can go in-depth on the value your product has to the user, how to get the most out of your product, the background of how it was made, etc. These messages can have a strong impact on users, if they get more value out of the features they are more likely to keep using it. Continue reading “The power of the podcast”

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Author Lloyd MelnickPosted on March 19, 2015April 6, 2015Categories General Social Games Business, General Tech Business, Growth, LTV, Social Games MarketingTags lifetime value, LTV, podcast, Social media marketingLeave a comment on The power of the podcast

Get my book on LTV

The definitive book on customer lifetime value, Understanding the Predictable, is now available in both print and Kindle formats on Amazon.

Understanding the Predictable delves into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition.

For more information, click here

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Lloyd Melnick

This is Lloyd Melnick’s personal blog.  All views and opinions expressed on this website are mine alone and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity.

I am a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group/PokerStars, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space.  Currently, I am on the Board of Directors of Murka and GM of VGW’s Chumba Casino

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