social game portal – The Business of Social Games and Casino

One of the most telling statistics I have seen recently is that Zynga.com had 2.8 million MAU (monthly active users) in April, after a March launch. These numbers show that Zynga will not build a viable alternative to Facebook, and if Zynga cannot do it, then nobody can.

Continue reading “Looking into the Zynga.com numbers”

Get my book on LTV

The definitive book on customer lifetime value, Understanding the Predictable, is now available in both print and Kindle formats on Amazon.

Understanding the Predictable delves into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition.

For more information, click here

Lloyd Melnick

This is Lloyd Melnick’s personal blog. All views and opinions expressed on this website are mine alone and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity.

I am a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group/PokerStars, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space. Currently, I am the GM of VGW’s Chumba Casino and on the Board of Directors of Murka Games and Luckbox.

MIT Sloan Management Review Blog

How Northwestern Mutual Embraces AI

At a time when many financial services companies are looking a bit shaky, there’s a lot to be said for stability. Northwestern Mutual, a 166-year-old financial services company based in Milwaukee, Wisconsin, has a purpose-driven mission: to free Americans from financial anxiety. One of us (Tom) was sufficiently attracted to The Quiet Company (as it […]

A One-Stop Data Shop: The Lego Group’s Anders Butzbach Christensen

Anders Butzbach Christensen began his career in product management before landing his dream job working for the Lego Group in Denmark. Today, as head of data engineering, he’s leading Lego’s digital transformation with a specific focus on designing and building data products, including self-service applications that technology and business teams can all use […]

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