It seems that now is a good time to declare officially that Google+ is not an option for social game companies. The news that PopCap and Wooga are pulling their games from the platform is the final nail in the coffin. Given that they are not only stopping new development for Google + but have actually decided to sunset their existing titles on the platform shows it is not a viable business.
There are many conversations, articles and even books on how to optimize in-application purchases (IAP) in social games but most neglect the most important element. Rather than focusing on adding friction, tweaking price levels, running sales, etc., there is one aspect that does not get enough attention and can make all the difference between success and failure: Continue reading