Lloyd Melnick


I lead the social gaming initiatives at PokerStars/Full Tilt, part of Amaya Gaming. Previously, I was Sr Director on Zynga's social casino, building out the VIP and loyalty programs for Hit It Rich! slots and Zynga Poker. I came to Zynga from Spooky Cool, where I was Chief Growth Officer and before that, GM International Publishing at Playdom/Disney and co-Founder and CCO of Merscom (which we sold to Playdom). My passions are customer behavior and analytics.

Trackbacks and Pingbacks:

  1. Lessons for the game industry from Louisville’s national championship « The Business of Social Media - April 9, 2013

    […] must always be working to improve. Last year, when Kentucky won the national championship, I wrote a piece on how it highlighted the importance of recruiting great talent. This year the lesson is that great leaders (and I definitely put Pitino in that category) never […]


  2. The importance of on-boarding « The Business of Social Media - July 23, 2013

    […] that talent by having as strong an on-boarding process as your recruiting process. Last year, I wrote about how central good recruiting is to creating a successful game company. An article in the MIT Sloan Management Review, Reinventing Employee Onboarding, provides great […]


  3. Don’t forget to recruit your own team « The Business of Social Media - November 4, 2015

    […] be overstated, it is more important than strategy, technology and even cash available. I have written before on some of the principals for recruiting a great team and how you should never stop …. It is ironic how much effort companies put to recruiting the best but do not put the same effort […]


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