Lloyd Melnick


I lead the social gaming initiatives at PokerStars/Full Tilt, part of Amaya Gaming. Previously, I was Sr Director on Zynga's social casino, building out the VIP and loyalty programs for Hit It Rich! slots and Zynga Poker. I came to Zynga from Spooky Cool, where I was Chief Growth Officer and before that, GM International Publishing at Playdom/Disney and co-Founder and CCO of Merscom (which we sold to Playdom). My passions are customer behavior and analytics.

Trackbacks and Pingbacks:

  1. Great Blog Post About Moneyball | The Business of Social Games - April 20, 2012

    […] posted about how the book and movie Moneyball provided great lessons for the social game industry (Lessons from Moneyball for the social game industry post). I just came across a post on the Business 2 Community blog (Game Change: Moneyball and the […]


  2. Moneyball, politics and social gaming « The Business of Social Media - November 12, 2012

    […] in the political arena mirrors the lessons from Moneyball that I have written about several times (my original Moneyball post and my follow-on when the Oakland A’s made the playoffs). In this case, everyone had looked to […]


  3. Moneyball and LTV (LTV post 5) « The Business of Social Media - February 6, 2013

    […] the Oakland A’s competitive by relying on analytics over intuition (for more detail, please see Lessons from Moneyball for the Social Game Industry and Moneyball Strikes Again). The same principles that help the Oakland A’s compete effectively […]


  4. Ignorance is a competitive advantage « The Business of Social Media - January 13, 2015

    […] for these customers. It leads to project green light meetings very similar to the draft room in Moneyball, where people argue based on their experience which initiatives have the most potential. It is also […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s