Lloyd Melnick


I lead the social gaming initiatives at PokerStars/Full Tilt, part of Amaya Gaming. Previously, I was Sr Director on Zynga's social casino, building out the VIP and loyalty programs for Hit It Rich! slots and Zynga Poker. I came to Zynga from Spooky Cool, where I was Chief Growth Officer and before that, GM International Publishing at Playdom/Disney and co-Founder and CCO of Merscom (which we sold to Playdom). My passions are customer behavior and analytics.

6 responses to Takeaways from the Social Gaming Summit


    Thanks for the summary, Lloyd!



    Great perspective – thanks for sharing it.

    I’ve been preaching the same about HTML5 for mobile gaming for months, glad to see my contrarian viewpoint is finally getting some traction.:)



    Great news, considering that my startup is making UX analytics for games and our focus is on Flash:)



    liked the article a lot, especially the HTML5 part! “…mini-hype bubble of enthusiasm for HTML5” you got the most precise phrase for the situation:)


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