How to implement A/B testing

There’s a great blog post on GamesBrief on how to get your A/B testing efforts going. Given the importance of A/B testing to optimizing both your game’s performance and user acquisition, this is a must-read article if you are not already A/B testing.

A/B testing image from blog.empowerment-group.org

To summarize the post (read the full post for a much deeper explanation of each point), the key point is that there are six steps to start successful A/B testing: Continue reading “How to implement A/B testing”