Lloyd Melnick


I lead the social gaming initiatives at PokerStars/Full Tilt, part of Amaya Gaming. Previously, I was Sr Director on Zynga's social casino, building out the VIP and loyalty programs for Hit It Rich! slots and Zynga Poker. I came to Zynga from Spooky Cool, where I was Chief Growth Officer and before that, GM International Publishing at Playdom/Disney and co-Founder and CCO of Merscom (which we sold to Playdom). My passions are customer behavior and analytics.

3 responses to Why would anyone buy a virtual good?


    Two interesting things about this post . First Lloyd I noticed that you point out the three basic necessitys of life as “food clothing and steak” Second I really thought that you were a “idealist progressive”….I am shattered and disillusioned.


Trackbacks and Pingbacks:

  1. My favorite posts of 2013 « The Business of Social Media - January 2, 2014

    […] Why would anyone buy a virtual good This is a question I continually see on Quora and in the news and people always seem to question the value of virtual goods or the sanity of those who buy them. This post is important for understanding your player’s motivations. […]


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