A few weeks ago, I wrote about how doing the things that do not always generate glory are crucial to success, citing the example of the Miami Heat basketball player, Shane Battier. Well, the Heat won the NBA championship last week, largely due to Battier’s performance in Game 7. What was particularly satisfying is that Battier credited his performance to analytics: Shane Battier cites regression to the mean.
Author: Lloyd Melnick
I am GM of Chumba at VGW, where I lead the Chumba Casino team. Previously, I was Director of StarsPlay, the social gaming vertical for the Stars Group. I was also Sr Dir at Zynga's social casino (including Hit It Rich! slots, Zynga Poker and our mobile games), where I led VIP CRM efforts and arranged licensing deals. I have been a central part of the senior management team (CCO, GM and CGO) at three exits (Merscom/Playdom, Playdom/Disney and Spooky Cool/Zynga) worth over $700 million.
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The Business of Social Games and Casino 
love it. regressing to mean is so applicable to everything we do.
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