One of the most frequent mistakes in the game industry is making decisions based on a false negative. A false negative is a result of a test that shows as absent something that is actually present. One example of this is drug test that comes back negative but the person being tested is actually taking drugs and has taken masking agent to mislead the test. I have seen false negatives applied to virtually every element of the game industry, from green light to development to international markets.

False negatives in green light

Many games have not even been started because of false negatives. When determining the market potential for a game, one of the key criteria is the performance of similar titles. Frequently, though, people stretch to define “similar titles,” and this leads to projects being rejected. Continue reading “Avoid the false negative” →