I’ve been talking a lot lately about mistakes made in the game industry, but one that constantly amazes me is the failure to understand the competitive landscape. This issue is not new to the social gaming space; I have lamented this problem for nearly 20 years. I am always amazed at how many products come to market with no awareness of the competition. Developers and publishers end up losing millions of dollars that could have been mitigated—or even avoided—by basic competitive intelligence.
Your game should not be worse than your competitors
The most egregious example is when a developer/publisher releases a game that is clearly worse than the market leaders. This could be putting out a shooter that has a much lower frame rate than Halo or a hidden object game that does not look as good as the other titles on the market. Continue reading “Know your competitors”