I recently came across a great presentation on growth and improving your chances of success from Sean Ellis. I have embedded the presentation below but wanted to highlight some of the key points:
- The most important question to determine the strength of your product and particular features is whether it is a must-have product; that is to say: Can they live without it? For further granularity, you can ask the same question of particular features. To get to this level of understanding your customers, you should ask, “How would you feel without your game?” and examine what is the primary benefit players receive and why is your game important to them.
- You need to understand if the player is having a must-have experience, why they are playing (or not) and blockages in the conversion process. Continue reading “How to build for and accelerate growth”