April 9, 2014 – The Business of Social Games and Casino

8 tips for giving the perfect investor pitch (from someone who’s raised $75M)

Great post on how to improve your chances of raising funds from institutional investors.

The definitive book on customer lifetime value, Understanding the Predictable, is now available in both print and Kindle formats on Amazon.

Understanding the Predictable delves into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition.

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