One area where the tech and gaming spaces are very predictable is that they will always evolve; what is a popular platform or channel now is not likely to have the same market share in five years. In 2009, you may have focused on MySpace and told people about it with your Motorola Razr phone. To succeed in this environment, you not only need to build products that take advantage of new platforms, but your entire strategy also needs to leverage this evolution.
Most marketing and product strategies are currently centered on Facebook, Twitter or Pinterest, but WhatsApp may be the next major platform to outpace them. Facebook obviously thought so, as they spent $19 billion for the company, so it is important to be proactive and leverage the WhatsApp platform to grow and sustain your company. Moreover, many of the techniques applicable to WhatsApp can also be used with its competitors, such as Tencent’s WeChat. WhatsApp can help boost retention and growth.
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