My lifetime value book is now available

I am excited to announce that my book (with an assist from Wendy Beasley) on lifetime value, Understanding the Predictable, is now available on Amazon in both a Kindle and print edition. Understanding the Predictable is based on my blog posts about lifetime value with some case studies added to illustrate the various concepts and key takeaways (now a staple of my blog) for each section.

If you do read Understanding the Predictable, I would appreciate it if you posted an honest and open review on Amazon (good or bad) so others will see the plusses and minuses. I hope you enjoy.


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