April 30, 2018 – The Business of Social Games and Casino

I will be speaking next month at Casual Connect Europe on lessons from real money that give your free to play game a competitive advantage. If you are attending the show, please come by my session.

Get my book on LTV

The definitive book on customer lifetime value, Understanding the Predictable, is now available in both print and Kindle formats on Amazon.

Understanding the Predictable delves into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition.

For more information, click here

Lloyd Melnick

This is Lloyd Melnick’s personal blog. All views and opinions expressed on this website are mine alone and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity.

I am a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group/PokerStars, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space. Currently, I am the GM of VGW’s Chumba Casino and on the Board of Directors of Murka Games and Luckbox.

MIT Sloan Management Review Blog

How Far-Reaching Could the Four-Day Workweek Become?

Once seen as an impossible fantasy, the four-day workweek has slowly begun to gain traction in recent years. Though it might still seem like a distant dream for many workers, some forward-thinking companies have already adopted shorter working weeks to keep their employees happier and more productive. The world’s most extensive four-day workweek trial to […] […]

The Simple Power of the Slow Reveal

Organizational data is human data. It measures customers who discern and buy, employees who create and implement, team members who collaborate and troubleshoot, managers who engage and motivate, and rivals who innovate and compete. When business data is generated by tracking the activity of human beings, the numbers deserve to be communicated in a way […]

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