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The Business of Social Games and Casino

How to succeed in the mobile game space by Lloyd Melnick

Tag: leadership

Trust as the foundation of leadership

Slide1Although there are many tricks and buzz words thrown around to help people become great leaders, the single most important attribute is trust. A recent article on the Psychology Today website, Why Trust is Foundational to Sound Management, provided the evidence to support my claim. It also provides evidence that although trust is incorporated into many (if not all) companies’ mission statements, it is not showing up in practice. A recent
Gallup workforce survey
asserted approximately 70 percent of employees are disengaged. For those who do not think this is an important statistic, Gallup points out that work units in the top 25 percent of engagement have significantly higher productivity, profitability, and customer ratings while suffering lower turnover and absenteeism.

Achieving trust with your team is one of many things easier said than done. When things are going well for your group or company, it is much easier to act trustworthy. Last year I wrote about how someone reacts to difficult times is the true measure of that person
and the same principle applies to leadership, your team will judge you by how trustworthy you are in trying situations. Continue reading “Trust as the foundation of leadership”

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Unknown's avatarAuthor Lloyd MelnickPosted on November 6, 2013November 15, 2013Categories General Social Games Business, Lloyd's favorite postsTags communication, leadership, trustLeave a comment on Trust as the foundation of leadership

Why it is better to be a loved than feared leader

TrustA recent article in the Harvard Business Review, Is it Better to be Loved or Feared, reaffirmed what I consider the best way to lead. The article discusses the age old question, probably first contemplated by Machiavelli: “Are leaders better if they are more ‘lovable’ or ‘fearsome’?” These are generally mutually exclusive approaches to leadership, so trying to be both will be less effective than taking one approach and doing it well. However, the research cited in the article suggests the best way to lead is with warmth and trust.

Why put trust first

Although it is important to demonstrate competence (and be competent), you need to build a foundation of trust so that your team or company not only outwardly does what you say but also actually adopts—in a sincere and lasting way—your values, culture and organizational mission. The article points out that workplaces or teams lacking trust often have a culture of every employee for themselves; where they are more vigilant about protecting their interests than working towards the good of the company.

If warmth and trust are put above fear and proving your own competence, your team is more likely to make a positive judgment towards you and follow your instructions. Behavioral economists have shown that judgments of trustworthiness generally lead to much higher economic gains. Continue reading “Why it is better to be a loved than feared leader”

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Unknown's avatarAuthor Lloyd MelnickPosted on August 8, 2013August 19, 2013Categories General Social Games BusinessTags leadership, strength, trustLeave a comment on Why it is better to be a loved than feared leader

The job no leader should delegate (or ignore)

Although delegation is a crucial skill in a leader, one thing you should not delegate is developing and finding future leaders. A classic HBR article by Larry Bossidy, retired CEO of AlliedSignal (now Honeywell), recalled that the greatest challenge he faced in turning around AlliedSignal was building the management team so it was competitive. Bossidy wrote that despite the challenges he faced, he devoted 30–40 percent of his time to hiring and developing leaders. He concludes that AlliedSignal’s success was due in large part to the amount of time and emotional commitment he made to leadership development.

Larry Bossidy
Larry Bossidy

Recruitment

The first step is to be directly involved in the recruitment of leaders. This does not mean only those who report to you, but evaluating the direct reports of direct reports and even going further down the line when necessary. This includes interviewing as many of the future leaders that you can, thereby setting a standard internally; if you hire a good person they will hire good people. Continue reading “The job no leader should delegate (or ignore)”

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Unknown's avatarAuthor Lloyd MelnickPosted on June 13, 2013July 11, 2013Categories General Social Games BusinessTags Larry Bossidy, leadership, recruitingLeave a comment on The job no leader should delegate (or ignore)

What leaders actually do

A paper I read recently (“What Leaders Really Do” by John Kotter) made a great case that a leader’s value is not solving problems or organizing people but leading your company through change. I have been in senior executive positions for a while now and am sometimes left speechless when someone asks me what I actually do. The paper helped crystalize where I, and you, make the biggest impact on the company. Given all the changes game companies go through (I remember the days before cell phones and when MySpace was the primary social network), the ability to understand and adapt your company to these changes is the most valuable skill you can provide; just look at all the game companies that have failed to adapt to a changing environment, from THQ to 38 Studios to Midway to Oberon to Atari.

Leadership is not management

Leadership One important issue to keep in mind with leadership is that it is not management. They are two distinctive and complementary systems of action. Both are necessary for success in the game industry (and woefully lacking at many companies). In the article, Kotter points out that many companies are overly managed and underled. The real challenge is to combine strong leadership and strong management (not necessarily with the same person or people) and use each to balance each other. Continue reading “What leaders actually do”

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Unknown's avatarAuthor Lloyd MelnickPosted on May 21, 2013May 24, 2013Categories General Social Games Business, Lloyd's favorite postsTags John Kotter, leadership, management, vision6 Comments on What leaders actually do

Leadership lessons from Twelve O’Clock High

I recently watched the classic World War II film  Twelve O’Clock High because a former colleague, whom I respect highly, mentioned on Quora that it had better leadership lessons than any business book. The movie is about a general (Gregory Peck) who takes command of a B-17 squadron that is suffering from bad luck, low morale and high casualties. There are two fundamental principles from the movie that can be applied to leading a social game company: provide your team with autonomy and do not let your team get caught up in fear.

Twelve O’Clock High DVD cover at Amazon Continue reading “Leadership lessons from Twelve O’Clock High”

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Unknown's avatarAuthor Lloyd MelnickPosted on August 23, 2012September 5, 2012Categories General Social Games BusinessTags leadership, social game, twelve o'clock high2 Comments on Leadership lessons from Twelve O’Clock High

Becoming a Great Social Game Company Leader

Given that many readers of this blog are in leadership positions at social game companies, I wanted to pass on the key lessons from an article in the MIT Sloan Management Review on How to Become a Better Leader. The gist of the article is that while great leaders make their work look natural, the reality is that most work very hard to manage or compensate potentially career limiting traits. Even Richard Branson, who seems like one of the most natural and gifted leaders, said he was “shy and retiring” before starting Virgin Airways.

The article points out that there are five traits commonly accepted by researchers in leadership to describe leaders. Below, I will summarize these five traits and how leaders control these traits to become great and hopefully ways you can apply them to create a great social game company. Continue reading “Becoming a Great Social Game Company Leader”

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Unknown's avatarAuthor Lloyd MelnickPosted on April 17, 2012September 6, 2012Categories Analytics, General Social Games Business, Lloyd's favorite postsTags leadership, personality traits, social gamesLeave a comment on Becoming a Great Social Game Company Leader

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Lloyd Melnick

This is Lloyd Melnick’s personal blog.  All views and opinions expressed on this website are mine alone and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity.

I am a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group/PokerStars, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space.  Currently, I am the GM of VGW’s Chumba Casino and on the Board of Directors of Murka Games and Luckbox.

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