Lloyd Melnick


I lead the social gaming initiatives at PokerStars/Full Tilt, part of Amaya Gaming. Previously, I was Sr Director on Zynga's social casino, building out the VIP and loyalty programs for Hit It Rich! slots and Zynga Poker. I came to Zynga from Spooky Cool, where I was Chief Growth Officer and before that, GM International Publishing at Playdom/Disney and co-Founder and CCO of Merscom (which we sold to Playdom). My passions are customer behavior and analytics.

2 responses to Tales of Social Game Industry Demise are Greatly Exaggerated


    Always look forward to your spot on comments and posts Lloyd!



    Well written, informative. You state “Development costs are also much higher than the casual or mobile app space”. True but I suggest that is largely due to a lack of imagination and innovation – and worse – closed minds.

    Indeed, the problem with the industry across the board is it still operates like the movie industry of the 1920’s. Little wonder a company like Zinga could do so well so quickly – it wasn’t hard – they simply looked and listened – and moved. Social gaming has a long way to go – along with all gaming, It is all at the toddler stage.


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