Lloyd Melnick


I lead the social gaming initiatives at PokerStars/Full Tilt, part of Amaya Gaming. Previously, I was Sr Director on Zynga's social casino, building out the VIP and loyalty programs for Hit It Rich! slots and Zynga Poker. I came to Zynga from Spooky Cool, where I was Chief Growth Officer and before that, GM International Publishing at Playdom/Disney and co-Founder and CCO of Merscom (which we sold to Playdom). My passions are customer behavior and analytics.

3 responses to Effects of Drop in Zynga’s Valuation


    Great post. We were shocked to see the 50% decline in valuation form the most recent VC round in August 2011. The Board of Zynga valued the company at $14BN at that time!! See page 74 of the S-1: http://www.sec.gov/Archives/edgar/data/1439404/000119312511328051/d198836ds1a.htm

    Seems like a sign of 1) bubble valuation at the time, and 2) stagnating DAU’s today.

    Investors Mosaic


Trackbacks and Pingbacks:

  1. Tales of Social Game Industry Demise are Greatly Exaggerated | The Business of Social Games - December 14, 2011

    […] effect valuations throughout the ecosystem (see my two blog posts on this issue, Zynga Effect and Change in Zynga’s Valuation), I also feel that the social game industry has by far the strongest fundamentals of any part of […]


  2. The Potential Effects of a Facebook IPO on the Social Gaming Space | The Business of Social Games - February 2, 2012

    […] The Potential Effects of a Facebook IPO on the Social Gaming Space Posted on February 2, 2012 by Lloyd Melnick A lot has been and will be written about Facebook’s IPO filing but I wanted to post some thoughts on how it could affect the social game industry. Overall, I think the IPO will in the medium term have many of the same consequences that I predicted the Zynga IPO would create (my most recent post on Zynga IPO). […]


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