Lloyd Melnick


I lead the social gaming initiatives at PokerStars/Full Tilt, part of Amaya Gaming. Previously, I was Sr Director on Zynga's social casino, building out the VIP and loyalty programs for Hit It Rich! slots and Zynga Poker. I came to Zynga from Spooky Cool, where I was Chief Growth Officer and before that, GM International Publishing at Playdom/Disney and co-Founder and CCO of Merscom (which we sold to Playdom). My passions are customer behavior and analytics.

2 responses to The Potential Effects of a Facebook IPO on the Social Gaming Space


    Interesting thought. Although understand the possibility of this trajectory, I believe the IPO, as you mention will have a lot to do with paying investors and doing something that is “inevitable” I don´t see Facebook developing their own content in the short term.

    Facebook has something amazing that gives them a huge, and I mean HUGE revenue potential: Millions of people worldwide who are using/have used FB Credits and 450M mobile users. If Facebook can figure out how to tap into the real economy, as opposed to the virtual goods economy, the revenue possibility is astronomical.

    Facebook could become a one stop shop for merchants all over the world, them handling promotion, distribution and transaction. Long shot, yes. Possible, yes. Likely?


Trackbacks and Pingbacks:

  1. 4 Facebook IPO Implications for the Rest of Us - February 2, 2012

    […] Social Gaming: With the IPO filing, Facebook has to spend about $10B of the money they raise.  Given that third […]


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