4 thoughts on “Happy endings”

  1. This was an interesting read.

    I have one question about how this article applies to a game such as Candy Crush Saga. In Candy Crush Saga you have lives so the game always ends on a loss. You would think a game that ends on turns would have a more positive impression then one that ends on a loss yet Candy Crush Saga is doing quite well.

    What I suspect though is people hate ending on a loss and will thus monetize to continue playing so they can end their session on a win.

    What are your thoughts on this article with relation to ending a game on a loss and monetizing options to continue playing to avoid that loss like in Candy Crush Saga?


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