October 15, 2015 – The Business of Social Games and Casino

If you are attending Casual Connect next week, please stop by the panel I am on about user acquisition Monday morning at 11 or my talk about bringing Blue Ocean Strategy to social casinos Monday at 16:30 (4:30 PM for you Americans). I look forward to seeing you there.

Get my book on LTV

The definitive book on customer lifetime value, Understanding the Predictable, is now available in both print and Kindle formats on Amazon.

Understanding the Predictable delves into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition.

For more information, click here

Lloyd Melnick

This is Lloyd Melnick’s personal blog. All views and opinions expressed on this website are mine alone and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity.

I am a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group/PokerStars, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space. Currently, I am the GM of VGW’s Chumba Casino and on the Board of Directors of Murka Games and Luckbox.

MIT Sloan Management Review Blog

Year three of a global pandemic. A war in Ukraine. Inflation in the U.S. at a 40-year high. Small talk around the watercooler (mainly the virtual one, nowadays) certainly feels heavier than it used to. Recent Gallup data indicates that in 2022, companies and managers remain challenged by the task of raising employee engagement to […]

Using Neuroscience to Create Great Customer Experiences

Experiences that are both valuable and emotionally charged are not only memorable; they create a desire on the part of customers to repeat the experience. Whether your organization sells fashion, health services, or travel, tapping into the neuroscience of customer experience can increase brand attachment, build customer loyalty and, ultimately, increase cus […]

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