I have written several times about the increasing options in the tablet market and the great opportunities they represent for social game companies. A recent piece on Techcrunch further illuminates this point and makes a great case on why developers should create first for tablets, then turn their attention to smartphones. The author, Tadhg Kelly, points out that Apple has sold over 100 million iPads and in 2–3 years there may be as many as 400 million tablets in the market. Moreover, price points for paid apps on tablets are higher, and Kelly expects greater monetization for free-to-play games due to longer engagement.
I am equally optimistic about prospects for tablets. Amazon’s new line of Kindle Fires will be a huge holiday seller. The devices are attractively priced, and the ability to focus holiday shoppers’ attention on the devices on the Amazon.com home page and through cross promotion ensures millions will see—and many likely buy—the new tablets. Barnes & Noble’s new Nook tablets share a similar advantage. Again, they are very attractive devices at even better price points. Barnes & Noble also has huge retail reach, with 689 stores and 667 college bookstores, all of which will be prominently showing the new Nook tablets during the holiday shopping season. In addition to these very attractively priced devices that will be in consumers’ faces this holiday season, Samsung (the second largest manufacturer of mobile devices) has a strong line of tablets (including the intriguing Galaxy Note Tab). Also, do not forget Google, that little California company, who has the resources to push its attractive Nexus tablet. Continue reading “The need to focus on tablets”
With all the excitement around Amazon and Apple’s new tablet announcements in September, there was little attention given to Barnes & Noble’s plans for the Nook. There will be two new Nook tablets coming out later this year to compete directly with Apple and Amazon. One, the Nook HD (priced at $199-$299 depending on storage), is a 7-inch tablet that will compete directly with the Kindle Fire HD, Google’s Nexus 7 and the 7 inch iPad that Apple will announce imminently. Barnes & Noble will also have a 9-inch table, the Nook HD+, that directly targets the iPad and Fire HD 8.9 inch. Couple the potential and value of these devices with Microsoft’s major investment in the Nook division earlier this year, and it is apparent you should not ignore the impact of these devices.
Continue reading “Here comes the Nook Tablet”
Over the Summer, Amazon made three moves that when looked at individually are interesting but when reviewed holistically show their plan to dominate the mobile space, which includes social gaming. First, Amazon released Living Classics, a Facebook social game. Then, it announced it had added Epix and NBC Universal content to Amazon prime. Last week, Amazon released details of its new Kindle Fire models. Taken together, these moves suggest Amazon could be as important a partner to social game companies as Apple and Facebook (and more important than Google). Continue reading “The Amazon Maneuver”
I have been a huge advocate of developing social games for the Kindle Fire since it launched last year, but the most recent sales data has me thinking twice.
Given the numbers, coupled with Microsoft’s Nook investment and the interesting new tablets coming from Samsung, it probably makes sense to look at the Android tablet market overall rather than just focusing on the Fire.
Microsoft’s $300 million initial investment in Barnes & Noble’s Nook unit is arguably the biggest news to hit the social game industry this year. Just last week, I was saying to some colleagues that there have not been any major developments in our sector recently. That changed yesterday. Over the next five years, Microsoft has committed to a total investment of $605 million in Barnes & Noble’s Nook, making it a bigger deal than Disney’s acquisition of Playdom in 2010.
Continue reading “Microsoft’s Nook investment is huge for the social game industry”