A few months ago, I wrote a post on “beta” and how a sound international strategy could help offset a social game company’s risk. I just finished reading Michael Lewis’ The Big Short and it made me want to revisit the topic.
For those who have not read The Big Short, it is a great book about some Wall Street traders who took short positions (selling assets they didn’t have on the assumption the value of the asset would decrease) against sub-prime mortgages before the economic meltdown in 2008. These traders understood that the market was unsustainable and would collapse; by being short they made hundred of millions of dollars. Continue reading “Correlation and Risk Abatement”
For those who know me or regularly read my blog, you know I feel that marketing social games should not be limited to performance advertising (e.g., ads on social networks). I actually plan on discussing the marketing topic in further detail in the weeks to come. Today, however, I wanted to talk about how analytics are still the foundation of a successful international social media marketing strategy. In fact, there is a better opportunity to gain competitive advantage through analytics with traditional marketing than performance marketing. Continue reading “Analytics beyond the norm”
I am going to deviate from the main topic of my blog to make an observation on the mobile/social and mobile space. Many so-called “pundits” compare the iOS-Android battle to the DOS-Mac situation in the early days of the PC. It is easy to say to use the iOS-Android analogy since iOS is also an Apple product, but that is really where the similarities end. Continue reading “iOS vs Android, The Battle for Social Mobile Gaming Supremacy, Lessons from History”
One of the most effective elements of building an effective international social gaming operation is collaboration. Although collaboration is useful in all aspects of business, it takes on even greater importance in the international side. A proactive collaboration strategy can have a greater impact than a large marketing budget or superior product.
The reason collaboration is so important when launching social games internationally is that the number of stakeholders is dramatically higher. Continue reading “Collaboration”
One thing that constantly perplexes me is how little social game companies leverage social media. Even though the games are obviously delivered on social networks and the internal game features leverage what makes social networks so powerful, outside of the product their social media marketing and product development strategy is usually light years behind old-school companies like Ford and GM. Yes, the game companies run social media ads. But if you look at their fan pages, Twitter streams and other social media elements, their efforts are normally very superficial. Continue reading “Social Media Marketing Strategy”
With inflation imminent or already in most major markets, the next question is “What must social game companies do to survive?” The answer: A lot more than they are currently doing. Continue reading “Inflation and Social Gaming”
It is easy to focus on specific conditions for your company, your game, etc., when evaluating an international opportunity. With all the opportunities available and competing demands on people’s time, there can be a rush that leads to a misallocation of resources, poor revenue projections, or missed opportunities. It is very difficult to step back and look at the macro environment. Continue reading “Social Gaming and the European Debt Crisis”
I wanted to talk a little about the right way to set goals to grow your international business. Much of this discussion is applicable to virtually anything, so even if you are not responsible for international growth, hopefully you will find this discussion interesting.
Over the past few years, I have learned one of the most important things a leader does is set effective goals for his business and employees. These goals help decide which activities to pursue, where to allocate resources (especially time, our most limited resource) and how to measure performance. Without goals, businesses and people tend to flounder. Continue reading “Goal Setting for your International Strategy”
As I have stated repeatedly, most members of the social gaming industry approach international markets in a tactical, if not knee jerk, manner. All whining aside, today I wanted to write about the first step in formulating strategies for specific regions. That step is to analyze each region using a distance framework (before anyone accuses me of plagiarism, I consider Pankaj Ghemawat the best international business strategist around and have adapted many of his methodologies). Continue reading “My Definition of Distance”
In the social game industry, financial beta is often overlooked, especially when crafting an international strategy. In financial circles, beta is a measurement of risk for stocks and other investments in relation to the market. This is how closely the financial instruments performance is correlated with the overall market performance. Continue reading “My Definition of Beta”